Creativity, Inc. - Ed Catmull

Brand: Bantam | Status: Còn hàng

450.000₫

It’s one thing to be creative; it’s entirely another―and much more rare―to build a great and creative culture. Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works ― Jim Collins - Author of GOOD TO GREAT

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For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story quartet, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: in some ways, Pixar movies are an object lesson in what creativity really is.

As a young man, Ed Catmull had a dream: to make the first computer- animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success - and in the movies that followed - was the unique environment that Catmull and his colleagues built at Pixar.

Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

'Just might be the best business book ever written.' FORBES

'This book should be required reading for any manager.' CHARLES DUHIGG, author of The Power of Habit