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Emotion by Design: Creative Leadership Lessons from a Life at Nike

Emotion by Design: Creative Leadership Lessons from a Life at Nike

Brand: Penguin   |   Status: Hết hàng
450.000₫

A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg helps us see how a commitment to our creative practice can make any story better. -- Seth Godin

A transformative and intensely personal journey building one of the world's most important, groundbreaking brands . . . A must-read. -- Laszlo Bock, author of WORK RULES!

A gripping insight into the creation of some of the most iconic marketing in history. -- Bruce Daisley, author of THE JOY OF WORK

The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously. -- Steven Bartlett, author of HAPPY SEXY MILLIONAIRE

So inspirational . . . I couldn't put it down. -- Chris Evans

  • Mô tả

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire

How did Nike go from being a small sneaker brand to the world's most revered company?

Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?

And what can any founder or marketer learn from them?

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.