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Magazine B: No.20 GUINNESS

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Guinness is actually red.

If your typical setting for drinking Guinness is a dimly lit Irish bar, you may not have noticed that Guinness is actually a dark ruby red. The rich color comes from roasted malted barley (which is a similar way coffee beans are roasted).

Guinness was first started when its founder Arthur Guinness leased an abandoned factory building for his brewery business. This Irish brand has become the only ale brewer to make into the mainstream of alcoholic beverage industry, while simple and clean tasting lager beer has attracted majority of beer drinkers around the globe. Unlike other rival companies with keen interest in business expansion, Guinness keeps up with its efforts in developing relevant technology to achieve perfection in taste and thus present “a perfect PINT of Guinness” any time, anywhere.