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The Brain Science Behind Business (HBR Special Issue)

The Brain Science Behind Business (HBR Special Issue)

Brand: Harvard Business Review   |   Status: Còn hàng
250.000₫

This Special Issue of HBR does an excellent job of bringing legitimate experts in neuroscience, neuropsychology, and psychology together to present a summary of the breadth of brain science applications in the business world. Each article provides clear evidence that "brain science" in business is not just a fad and is not just a buzzword to those who truly know the science and how to apply it. - Amazon Reviewer

  • Mô tả

HBR Special Issues reflect the work of the world's leading scholars and practitioners on critical and fast-changing areas of interest to business readers. These collections include new work as well as articles drawn from the rich archives of Harvard Business Review. This issue focuses on what neuroscience can offer business. These days it seems there's some aspect of neuroscience relevant to almost every function and field of leadership and management. But because of both its promise and its sophistication, neuroscience has proven easy to exploit as a golden key and a quick fix-if an expensive one. In these pages, we explore the best of Harvard Business Review on neuroscience and business--and where we see, as yet, the limits of its power.

 

Articles include "Your Brain at Work," by Adam Waytz and Malia Mason; "Cognitive Fitness," by Roderick Gilkey and Clint Kilts; "The Neuroscience of Trust," by Paul J. Zak; "Neurodiversity as a Competitive Advantage," by Robert D. Austin and Gary P. Pisano; and "Train Your Brain to Focus," by Paul Hammerness and Margaret Moore.